Mega Bloks is 25 and right on with cool & smart Tech!!

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Mega Bloks(R) Launches its First-Ever Colorful iPhone and iPad App Toy for Preschoolers
In celebration of Mega Bloks(R)’ 25th birthday, MEGA Brands introduces its first iPhone and iPad application ‘Mega Bloks Playground’, a unique mobile-based toy designed to give younger children a fun and engaging experience.

MONTREAL, Oct. 1 /CNW Telbec/ – From stacking rocks to pieces of wood, the building block may have very well been the first toy ever played with by children, but with the help of MEGA Brands, the building block evolved and children can now create beautiful structures with Mega Bloks(R). Today, the modern child is exposed to a whole world of digital entertainment and MEGA Brands is proud to bring the realms of children’s toys and virtual reality together with the release of their first iPhone and iPad application ‘Mega Bloks Playground.’

“What better way to celebrate 25 years of Mega Bloks, then by taking the founding construction toy to a whole new level for today’s preschoolers with our first-ever iPhone/iPad app,” said Jean Gauvin, Content & Creative Director at MEGA Brands. “

“It is not unusual for a parent to hand their iPhone or iPad to their child and allow them to play with it”, said Michael Elman Partner and Creative Director at Budge Studios “But not all of these applications are suited for toddlers and preschoolers. With the ‘Mega Bloks Playground’ application, our goal is to create something for children that engages their imagination and creativity. It is not a ‘video game’ by any means, that gives you set goals and sets you up to ‘win’ or ‘lose’. ‘Mega Bloks Playground’ is first and foremost a toy – which puts the control and the adventure back in the mind of the child using it. The goal is pure, engaging, and safe playtime.”

The Toy Insider Mom

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