My favorite candy……

October 21, 2009 at 3:56 pm Leave a comment

Mars Retail Group has announced a marketing alliance with Nets Basketball that names M&M’S Brand Chocolate Candies the “Official Candy of Nets Basketball” and includes exclusive confectionery rights, arena signage, and an “M Zone” merchandise stand by Gate D in the main concourse level in the IZOD Center. When the one-year sponsorship tips off October 30 at the Nets opening home game, Mars will have exclusive marketing rights inside the IZOD Center for the pre-packaged candy brands M&M’S, Skittles, Snickers, and Starburst.

The M Zone on the main concourse level will represent a miniature M&M’S World store, selling confections from Mars Snackfood US, customized Nets colored MY M&M’S Chocolate Candies, and consumer licensed products. The M Zone will be open during all IZOD Center events, pending any promoter restrictions.

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