Archive for August, 2010

Back To School w The Big Toy Book

School with KidorableUp to 40% off |Event Ends 9/4We are bringing you back to school fun outdoor playwear at irresistible savings. From backpacks to rain coats, boots and umbrella’s, your kids will have puddle splashing fun with Kidorable. Seen in People and on famous kids, this is one sale you won’t want to miss!



August 30, 2010 at 11:27 pm Leave a comment

I’m a rock star with Paper Jamz!!!

Paper Jamz and Katy Perry ….read on!!!

 “Are You Jamming” promotion offers one lucky winner an all expenses paid trip for 2 to Las Vegas to attend a Katy Perry Concert with VIP Backstage passes and more!  All expenses include flights, hotel and the Concert.  There’s a national TV commercial promoting the contest(just ask for video).  Log on to to enter for a chance to win.


the toy insider mom

August 25, 2010 at 9:46 pm Leave a comment

Toys for the what (shhh..holidays)

Can you even believe we have almost finalized our holiday toy list for The Toy Insider??  Broken down by age, The Toy Insider will list toys for children of all ages, from activity to RC, dolls, action figures, etc…there is always something for everyone.

But it’s just August!!!  Doesn’t matter!  The toys that are listed (about 120 in all) we’ve been watching grow since October 2009…and some even from 2008.  That’s how long it takes to get from idea…to first showing…to producing and delivering.  My team and I sometimes look at each other and say..”hey, that’s not new for this year…” and untimately we realize that it is… new to you….it’s just we’ve been watching it for so long.

So yes…our list is just about complete.  But no, I’m not sharing just yet, it’s way to early.  I will begin to talk about some of this years trends and as always, love to receive emails asking for suggestions and advice. or laurie@thebigtoybook

But we are excited….and this season is going to be FUN!  (well what else, I’m talking toys right?)

So I will keep you up to date on the toys, and when we are ready to announce our list (closer to when you are ready to begin buying). 

Of course, we expect to have some great giveaways @TheBigToyBook twitter chats and parties as well….so a great place to win some of the hot toys for the holidays.   Not yet….but soon!!!!!

laurie/ the toy insider mom  (2009 site)

August 25, 2010 at 8:43 pm Leave a comment

The Big Toy Book & Melissa and Doug…hurry

Melissa & Doug
Extra Savings | 48 Hours Only

Your votes were cast in our
Choice and Voice poll, and we heard you! It was such a close vote with some products we’ve decided to discount not just 1, but many Melissa & Doug favorites just for you! Starting today, we have increased your savings on your Melissa & Doug favorites up to 60% off their retail price. This choice & voice sale will only last 48 hours though, so you had better act fast!

August 13, 2010 at 7:44 pm Leave a comment

StinkyKids is here!!!

StinkyKids is a new brand that we just love at The Big Toy Book (and at our B to B magazine The Toy Book).  In fact, we just wrote about StinkyKids…and Britt had this to say…take a look, you’ll love StinkyKids too.



Creating StinkyKids: Not Just Child’s Play

posted on August 13th, 2010  |  No Comments »

Hello Everyone, StinkyKid Britt here and I am so excited to share some amazing news with you. 

Today, is Friday the 13th which normally means that bad things may happen, but for me, as I am a “Leader Of Good’, something great happened for me and my StinkyKids friends today.

We are featured in the lastest issue of The Toy Book!!  AND, my good friend StinkyKid Julie is on the COVER!!  No kidding!!

The article stretches over 3 pages and includes photos of our creator, Britt Menzies (holding me, StinkyKid Britt, wearing my new tutu from Madame Alexander Doll Company), and photos of the original prototype of the StinkyKid Julie doll (WOW how far she has come!!)

Thanks to Jennifer Ringler for her writing talents who truly captured the entire story giving tribute to everyone who has helped StinkyKids become a success (FAO Schwarz, Nordstrom, more..) and a big thank you to Jackie Breyer, who believed in the StinkyKids story and recommended that the world know about our brand.

Big things are happening to me and my little stinKer friends and the next few months are going to be so much fun as our plush line and book hit stores.  I will keep you updated…..

Click this link below to enjoy the article on pages 24, 26, and 28.

We are working on getting StinkyKids into our private sale community and bringing it directly to you at great prices….I will keep you posted.   Laurie,  The Toy Insider Mom

August 13, 2010 at 7:42 pm Leave a comment

The Big Toy Book “Sweets in the City”

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Sweet In The City- Blogher 2010


When I first started working with The Big Toy Book Moms, and Laurie and I sat down for the first time- there was one thing we both agreed on from the get-go, and that was that when Blogher 2010 came to New York City- we wanted The Big Toy Book to have a presence amongst all of those amazing women (and men).

Through out the planning process, the plans changed multiple times but we never lost sight of why we were doing it- it was for the bloggers. We wanted them tomeet the brand, the brand wanted to meet them- and we wanted it to be as enjoyable and stress-free as it possibly can be … for hundreds of conference attendees, with tons of events to squeeze into just 3 short days. It was hard- but we soon came up with the final plans- and Sweets In The City was born!

Planning events are always fun- and stressful at the same time. Anyone who’s ever planned as much as a birthday or a bbq knows this. You prep, you plan. You prep, you plan.

Then the week of your event arrives and you’re overwhelmed with excitement along with maybe just a teensy dash of nervousness with all of the logistics being executed … deliveries, catering, set-up, Oh- My!

Can you say, Holy Boxes- Batman! 

But at the end of the day if everyone can say they had a few laughs and good times with friends- it becomes easy to see that it was all worth it.

And I believe that perfectly describes Sweets In the City.

We laughed, played games like Bubble Talk, Beamz and Perplexus; connected, relaxed and enjoyed the sweet things in life like cupcakes, wine and friendship… and as the party planner- that is an amazing feeling.

Thank you to all who came out to meet our team- whom, by the way was in the room together for the 1st time ever! (It’s true, our Toy Book Shop Girl joins us via satellite, phone,  email and the world wide web every week  from Seattle!)

And an extra BIG thank you to @nycitymama & @mommyinstincts for the extra helping hands… as well as our partner sponsors whom helped make our fabulous swag suite, extra fabulous!

*All Photography Courtesy of Tammy Cedar Photography

– Corine (aka- Complicated Mama)


To see more photos from the night, view our “Sweets In The City” Flicker album.

Posted here by The Toy Insider Mom…..

August 11, 2010 at 2:41 pm Leave a comment

Welcome to The Big Toy Book Store!

Love Giveaways?             Love a great deal? 

 We have just the one for you! Thanks to our partners at Sprig, you can get a free toy with any purchase of $50 or more. So what are you waiting for?  Savings up to 70% off plus a free toy is one sweet deal! 

Enter Promo Code: gliderpatrol during checkout

As moms of lots of children, when we began building this community we thought about the things that are important to us when shopping and built this site with you in mind. We know how hard it can be find the perfect toys and products for your kids and at the right price. Here at The Big Toy Book, we look for wonderful, educational, and fun toys, games, and products for all ages. Some are classic favorites from our childhood while others are new exciting brands and products coming into market.

And you have a voice And we want to hear it. If you can’t find what you’re looking for, send us an email. We will try to find it. If you love an item, let us know so we can tell our partners. We hope you enjoy our offerings as much as we do. Thanks for being part of our community!

 Not a member? Sign up for free to start saving on toys, games, and other great kids’ products. Sign up now and don’t keep it a secret, share with your friends and earn Big Toy Book cash. Looking forward to having you in our community.

 The Big Toy Book Moms

August 11, 2010 at 2:33 pm Leave a comment

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