The Big Toy Book “Sweets in the City”

August 11, 2010 at 2:41 pm Leave a comment

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Sweet In The City- Blogher 2010


When I first started working with The Big Toy Book Moms, and Laurie and I sat down for the first time- there was one thing we both agreed on from the get-go, and that was that when Blogher 2010 came to New York City- we wanted The Big Toy Book to have a presence amongst all of those amazing women (and men).

Through out the planning process, the plans changed multiple times but we never lost sight of why we were doing it- it was for the bloggers. We wanted them tomeet the brand, the brand wanted to meet them- and we wanted it to be as enjoyable and stress-free as it possibly can be … for hundreds of conference attendees, with tons of events to squeeze into just 3 short days. It was hard- but we soon came up with the final plans- and Sweets In The City was born!

Planning events are always fun- and stressful at the same time. Anyone who’s ever planned as much as a birthday or a bbq knows this. You prep, you plan. You prep, you plan.

Then the week of your event arrives and you’re overwhelmed with excitement along with maybe just a teensy dash of nervousness with all of the logistics being executed … deliveries, catering, set-up, Oh- My!

Can you say, Holy Boxes- Batman! 

But at the end of the day if everyone can say they had a few laughs and good times with friends- it becomes easy to see that it was all worth it.

And I believe that perfectly describes Sweets In the City.

We laughed, played games like Bubble Talk, Beamz and Perplexus; connected, relaxed and enjoyed the sweet things in life like cupcakes, wine and friendship… and as the party planner- that is an amazing feeling.

Thank you to all who came out to meet our team- whom, by the way was in the room together for the 1st time ever! (It’s true, our Toy Book Shop Girl joins us via satellite, phone,  email and the world wide web every week  from Seattle!)

And an extra BIG thank you to @nycitymama & @mommyinstincts for the extra helping hands… as well as our partner sponsors whom helped make our fabulous swag suite, extra fabulous!

*All Photography Courtesy of Tammy Cedar Photography

– Corine (aka- Complicated Mama)


To see more photos from the night, view our “Sweets In The City” Flicker album.

Posted here by The Toy Insider Mom…..


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